facebook advertising workshops in streaky bay and across the EP

The South Australian Tourism Industry Council (SATIC) is delighted to invite you to their upcoming Service Excellence Workshops located in the Eyre Peninsula | Facebook Advertising for Tourism Operators – What You Need To Know to Get a Return On Investment.

SATIC, with the support of the Government of South Australia, the South Australian Tourism Commission and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program, is running 40 workshops around the state in 2017/18. These workshops will be followed by one-on-one business coaching sessions (within six months). Please note that only 100 coaching sessions are available, and conditions apply.

See below for more information and to register your interest.

These workshops are highly interactive, hands on and conducted in a small intimate group setting of up to 30 people that are tailored and run by professional facilitators.
They aim to deliver tangible outcomes – learnt today and implemented tomorrow.

ABOUT THE WORKSHOPS

FACEBOOK ADVERTISING FOR TOURISM OPERATORS

With 17 million Australians spending an average of 12.5 hours a week on Facebook – this is where your target audience is playing. But the question is, how can we reach them, what messaging should we use, and what sort of return on investment can we expect? In this practical and highly interactive 3-hour session you will learn:

  • The different Facebook ad types and which is best – boosting, brand awareness, traffic to website and more.
  • The different types of audience targeting in Facebook.
  • How to run split testing and why you would.
  • Using the Facebook pixel to increase and measure conversions.
  • Quantifying your results using Google Analytics.
  • Metrics – what you should be monitoring, minimising and maximising to get the best ROI.

Who should attend?

Business owners, managers, marketing managers or anyone who has an interest in/or responsibility for the marketing of your business, in particular its digital activities.

Requirements:

Some level of experience with Facebook would be advantageous, including having an active Facebook account. As this is a hands on session, you are required to bring with you a fully charged laptop.

About the workshops

Whyalla workshop – morning session

When: Thursday, 8 February | 9:00am -12:00pm
Where: RDAWEP Whyalla, 127 Nicolson Avenue, Whyalla Norrie SA 5608
Investment: $65pp*
Light morning tea supplied.
RSVP: Thursday, 1 February
Bookings essential, spaces limited.
*Investment includes complimentary follow up one-on-one business coaching session per registered business (within 3 mths).

Streaky Bay workshop – afternoon session

When: Thursday, 8 February | 5:00pm – 8:00pm
Where: Streaky Bay Hotel Motel | 33 Alfred Tce, Streaky Bay, SA 5680
Investment: $65pp*
Light supper provided.
RSVP: Thursday, 1 February
Bookings essential, spaces limited.
*Investment includes complimentary follow up one-on-one business coaching session per registered business (within 3 mths).

Port Lincoln workshop – afternoon session

When: Friday, 9 February | 12:30pm – 3:30pm
Where: Port Lincoln Hotel | 1 Lincoln Highway, Port Lincoln, SA 5606
Investment: $65pp*
Light afternoon tea supplied.
RSVP: Friday, 2 February
Bookings essential, spaces limited.
*Investment includes complimentary follow up one-on-one business coaching session per registered business (within 3 mths).

About the trainer

SIMONE DOUGLAS – Social Media AOK
Keynote Speaker | Social Media Expert | Telstra business awards finalist 2014, 2015, 2017

Simone Douglas is the CEO of Social Media AOK, a highly sought-after speaker and consultant on all aspects of social media and business.

Her strong practical focus on tangible outcomes combined with an extensive background in business, change management and process improvement has seen her work with all types of businesses from the local hairdresser, through to the Attorney-General’s Department, and everything in between.

She is also currently chair of the State Advisory Committee for the South Australian arm of the Australian Marketing Institute and serving on the Board of Fresh FM. These workshops form part of a ServiceIQ: Smarter Business Program which is designed to build industry capability, productivity and quality in tourism businesses throughout the State.

 

The Program is an initiative of the Premier of South Australia and is being delivered by SATIC using funding provided by the South Australian Tourism Commission, the Government of South Australia and the Commonwealth Tourism Demand Driver Infrastructure (TDDI) program.

One on one business coaching sessions

SATIC’s Service Excellence Manager, Roz Becker and other members of the SATIC team will be undertaking one-on-one tourism business coaching sessions (of up to two hours) within six months of the ServiceIQ Workshop.

These sessions are a follow-up of your workshop learnings and include an online marketing audit, review of business capabilities and tourism marketing activities. Only 100 coaching sessions are available and conditions apply. Register your interest now!

For further information contact:

Roz on (08) 8110 0123

 

UPCOMING WORKSHOPS

  • 30 January – Pitch and Presence – Adelaide
  • 1 February – The 3 P’s – Packaging, Partnerships and Pricing Workshop PLUS Distribution & Commission – Barossa
  • 7 February – Welcome Your Chinese Visitors – Limestone Coast
  • 15 February – The 3 P’s – Packaging, Partnerships and Pricing Workshop PLUS Distribution & Commission – Clare Valley
  • 26 February – A Road Map for Your Business – Adelaide
  • 27 February – Welcome Your Chinese Visitors – Yorke Peninsula

Not a member?

SATIC is the peak body for South Australia’s tourism industry. Membership provides solutions to your everyday business challenges. Give your business the tourism advantage and JOIN NOW.

Plus, SATIC Member have access to useful tools from previous ServiceIQ Workshops. Login and view tools 

SATIC thank all workshop sponsors.

 

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